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Americana.Trading Co.
A woman in a sand Harvest Tee stands in a wildflower field at dusk, the harvest crest on her back.

The general store

Honest Goodsfor Everyday Life

Tees, caps, camp mugs, cozy throws and wall art with a little history.

Shop The Trading Post

01

Apparel

Tees, a stone dad hat and a waffle beanie, cut for everyday.

02

Home

Throws, a 1776 map, a mug for the porch and the house sticker.

03

Bags

A cotton tote for market runs and the road.

Man in a black Americana waffle beanie sitting on the tailgate of an old blue pickup truck on a fall evening

The Waffle Beanie

Cold Mornings, Back Roads

Shop the Beanie

The Front Porch

Warm throws and wall art for slow evenings.

Two people on a porch swing under plaid throws, a camp mug on the railing.

On the swing, when the day is done.

Home

The Trading Post

Tees, caps and bags, made to be worn and used.

Two people in a diner booth, one in a Harvest Tee and one in a Horse Pocket Tee.

Worn out, and worn in.

Apparel

Rooted in America

Americana is a love letter to the American way of life: pickup trucks, front porches, Friday night ball games and open roads. Every piece is our own design, made for people who still believe in it.

Our Story
Golden retriever resting on a buffalo check throw in a pickup bed at sunset by a lake